Privacy Policy
Last updated: November 11, 2026 · Applicable to Pickup (pickup.atiralabs.com) operated by Atira Labs.
Atira Labs (“we”, “us”, “our”) builds and operates Pickup, an AI phone receptionist platform that enables local businesses to answer inbound calls, capture orders and bookings, review call transcripts and recordings, and manage prepaid calling credits. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website or use the Pickup web application.
1. Information We Collect
- Business & Account Information: Name, email address, business name, business category, phone numbers, operating hours, menus or service catalogs uploaded by you, and configuration settings.
- Telephony & Call Data: Caller phone numbers, dialed business numbers, call timestamps, call durations, conversation audio recordings, automated speech transcripts, and order or booking details captured during customer calls.
- Payment Information: Credit recharge amounts, billing timestamps, and Razorpay order/payment reference IDs. We do not collect or store your card numbers, CVV, bank account credentials, or UPI PINs — all payments are processed securely by Razorpay in accordance with PCI-DSS standards.
- Technical Data: Browser user agent, IP address, session tokens, and diagnostic logs required to maintain reliability, prevent abuse, and troubleshoot audio/WebRTC connections.
2. How We Use Information
- Provision and operate your AI receptionist agent, handle inbound phone calls, and execute live browser voice tests.
- Generate orders, bookings, call logs, transcripts, and audio recordings inside your Pickup dashboard.
- Calculate prepaid call minute deductions (₹5/minute) and credit Razorpay recharges accurately.
- Ensure telephony security, prevent spam or fraudulent transactions, and provide customer support.
3. Sharing & Third-Party Processors
We do not sell your personal information or caller data. We share data only with essential infrastructure partners solely to provide the service:
- Payment Processing: Razorpay Software Private Limited (to process UPI, card, and netbanking transactions).
- Telephony & AI Speech Providers: Telecom carriers / cloud telephony providers (such as Plivo) and real-time speech/AI processing APIs required to answer calls and produce transcripts.
- Cloud Infrastructure & CDN: Hosting, encrypted object storage (for recordings/transcripts), and Cloudflare edge security.
- Legal Compliance: When required by applicable Indian law, telecom regulations, court order, or lawful government request.
4. Data Retention & Security
Data is encrypted in transit (HTTPS/TLS) and protected with authenticated access controls. Call recordings, transcripts, and account configurations are retained while your account remains active so you can review history in your dashboard. You may request account or data deletion at any time by emailing hello@atiralabs.com.
5. Your Responsibilities as a Business Owner
When using Pickup on a live business phone number, you are responsible for ensuring any local customer notices (such as recording or automated assistant disclosures if applicable to your industry) comply with Indian telecom and privacy laws.
6. Contact & Grievance Officer
For privacy questions, data access, or deletion requests, please contact:
Atira Labs (Pickup Support & Grievance Team)
Email: hello@atiralabs.com
Website: https://pickup.atiralabs.com · https://atiralabs.com